Since decades around the world and since a few years in Poland, sailing has been one of the most dynamically evolving sports discipline. By supporting sailing projects, companies choose prestige and positive associations connected with the image of this beautiful and pure sport that bases on Fair Play rule. In addition, more and more media begin to show interest in sailing events which are shown on TV and broadcasted on radio, both by private and commercial stations. Sailing projects become an entertaining form for marketing campaigns aimed at brands, products, institutions willing to identify themselves with the values of such discipline.